Free candidate tools

Thinking about running?

Nobody hands first-time candidates the order of operations. So we wrote it down and made it free. These are the same systems experienced campaigns run on: the math, the plan, and the checklists. No email wall, no catch.

01

Win Number Calculator

Free · Interactive

The single most important number in your campaign: how many votes you actually need, how many voter contacts that takes, and what you must do per week to get there. Most first-time candidates never calculate it. Take two minutes and be the exception.

02

Candidate Launch Checklist

Free · Interactive + PDF

The 20 things to lock down in your first two weeks, before you knock a single door. Check items off right in your browser, or download the free printable PDF and put it on the fridge.

03

Campaign Starter Kit

Free 17-page workbook · Email signup

The complete campaign operating system for local races: your Win Number, a 90-day plan, door and phone scripts, a call-time fundraising script with donor tracker and budget, volunteer tools, GOTV plan, and a weekly command center. Free, in exchange for your email.

04

Gear & Tools List

Free · Curated

The candidate's loadout: the door-knocking kit, the event table, the content studio, the software stack, printing and yard signs, and the books worth reading before you announce.

Why is a web design studio giving this away?

Because we build campaign websites for a living, and candidates who understand their Win Number, their plan, and their weekly math run better campaigns and make better clients. Use the tools free, forever. And when your race needs a website that works as hard as you do, you already know where we are.